1:1 Artist Development // Rooks Music
Most Artists Don't Have a Music Problem. They Have a Systems Problem.
A demanding job. A family counting on you. If you've been serious about music for years and still don't have a system that turns your work into income, you're not behind. You're just missing the infrastructure.
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"Coaching with Rooks made it clear where I want to go and what's actually possible for my business. I had ideas, but I didn't know how to put them into practice. Now I not only have direction, but I'm seeing real growth: 72,000 views across all platforms, my first paid DJ gig, and a foundation for my own agency."
"There's a million gurus online, but Rooks is different. He's not just up-to-date on the newest technology and trends. He genuinely cares. He's in your corner, making sure you get results. If you're serious about your career, this is the guy to have on your team."
Does This Sound Like You?
Corporate job. Three kids. 60+ hour work weeks. Zero social presence. One artist who fit that exact description had maybe an hour a day for music. He went from nothing online to 40,000+ streams and a label pickup. Not because his situation changed. Because he finally had a system that worked inside it.
Meet Rooks
I don't call myself a coach. A coach is with you at practice, and when you go home, they stop thinking about you. When I work with someone, I'm thinking about the whole picture: your time, your finances, your mindset, your health. If you're not right in any of those, you're not going to produce your best work.
I don't have cookie-cutter services. No menu, no tiers. Every artist comes in at a different place with different goals, so what we build together is built around where you actually are, not a template.
Apply for your free strategy call, and we'll map out exactly what you need.
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No guesswork. Just the system that gets you paid for the work you're already doing.
Three Pillars. One System.
Every artist I work with is different, so there's no fixed curriculum. But everything traces back to the same three pillars.
Music
Production workflow, finishing tracks instead of stockpiling unfinished ones, and closing the technical gaps that keep good ideas from becoming finished songs.
Marketing
People follow people, not songs. We build a content system that runs on structure instead of motivation, so posting doesn't depend on how you feel that day.
Monetization
Streams without a way to capture fans are a leaky bucket. We build the email list, the offers, and the revenue streams so the attention you're already earning turns into income.
Along the way you also get the tactical stuff: sync licensing resources, label submission contacts, and direct access to my network of industry partnerships.
This Isn't Coaching. It's a Partnership.
- Direct access to my exclusive industry partnerships
- Clients have pulled in 1M+ streams total. Theirs, not mine
- One client, Connor, pulled in 400K+ streams working with me
- 400+ coaching calls with producers in your exact spot
- Someone thinking about your career between sessions, not just during them
The real question isn't the price. It's the opportunity cost.
Every month you stay stuck running on trial and error is a month someone else spent building a system.
Official Partnerships
Real Artists. Real Results.
See how they're growing their music careers.
"There's a lot of information out there but that can be overwhelming, so to have someone who really got to know me, got to see what I was genuinely struggling with.
I felt such a safe space and I felt understood. Not a lot of people understand the business side when they're a creative and the struggles that come with it. To have Rooks in my corner was amazing."
"I really didn't enjoy making content and found it took time away from music. All of my content since working with Rooks has done far better in terms of engagement and views.
I actually found myself enjoying making content because he helped turn something that felt really difficult into something really simple."
"Before this, I was confused. I didn't know where I was going. I was just looking for music production help, but once Rooks brought the business part of it as well, boom. I was sold. It's paid off the first couple of months.
This started as a service. I see it now as a friendship."
"I came in as a 13-year resident DJ with no true technical grasp of Ableton. My biggest breakthrough was opening my Ableton and just feeling confident with whatever I was doing.
Now my production workflow and mindset is truly of a producer who opens their DAW with intention. Save up every single dollar and commit to the program - it's really a no brainer."
For self-funded artists ready to build systems, not chase hope.
Schedule Your Strategy Call Now ›Frequently Asked Questions
Who is this for?
Producers, DJs, and artist-producers who've been at this long enough to know DIY isn't working. That's anywhere from 2-3 years seriously producing to 20+ years playing without ever cracking the business side. You've got a catalog, some social presence, real knowledge of your craft. What's missing isn't talent or effort. It's a system.
I can't afford it right now.
Fair, and I hear that a lot. Here's the question worth asking first: if I told you I had a system that would get you from where you are to where you want to be, would the money exist? If the answer is yes, this isn't really a budget conversation, it's a confidence conversation, and that's something I can actually help with.
If it's a real constraint, tell me that on the call. There are lower-commitment ways to start, and we'll figure out what actually fits.
I've been burned before by a coach or program.
I hear that a lot too. Most programs hand you information and expect you to execute. I ask a different question: not just what you need to know, but what's actually blocking you from doing it. Almost every artist I talk to already has the information. The information was never the problem.
What makes you different from other mentors?
I don't have cookie-cutter services. No menu, no tiers. Every artist comes in at a different place, so what we build is built around you, not a template. And I'm not just thinking about your music. I don't call myself a coach for a reason. A coach is with you at practice and stops thinking about you when you go home. I'm thinking about the whole picture: music, marketing, monetization, and the life you're building it inside of.
Will this actually work for me?
It depends on you showing up, not on luck. I can give any artist the best plan in the world, but if you're not the type to execute, no plan fixes that. If you're willing to actually do the work, this works. I'm not selling a magic bullet, and I'd tell you if I were.
What kind of results can I expect?
My clients have pulled in 1M+ streams total. Theirs, not mine. One client, Connor, hit 400K+ streams working with me. Another went from $0 to $8K a month. I've had 400+ coaching calls with producers in your exact spot, and I know the difference between what actually moves the needle and what just feels like progress.
How much do you charge?
There's no set price because there's no set program. What we build depends on where you're starting and where you're trying to go. Book the call, and I'll walk you through exactly what fits and what it costs.